Deadly marketing mistake #1 = the plateau
All too often I see marketers trying to dominate already dominated micro-niches. If you find yourself marketing to a micro-niche like “comfortable yoga mats” or “titanium juicers” don’t try to squeeze traffic that’s not there.
Cultivate a high-quality keyword list of low competition-high search keywords that you feel you can dominate.
“I already do that”
Yeah, i bet you do. The problem comes about whenever you make your first sale in the niche. If you’re new to Internet Marketing you’re likely to milk the hell out of this niche, and not in a good way. For some reason new marketers fall in love with a niche and never “exit” when it’s time to move on (I’ve been guilty of this before to). There is some kind of psychological effect that blocks new marketers from moving into new niches. Maybe it’s the fear of competition, the hassle of building a new site, or the research that goes into niche marketing.
Get over it…..
You have to put yourself out there and try new things if you’re going to succeed and pull in $$$. Simply following the status-quo can earn you $ but moving out of your comfort zone and unleashing your own creativity will really make you successful. The key point I’m making here is: don’t get too involved in a niche that has a very low earnings ceiling. You’re bound to fail…
To your marketing success,
