Building a list is extremely profitable. You can hardly find a website that Isn’t hitting you up for your email.

The money is in the list…..

That is completely true.

Why?

Building a list has several advantages, in fact “list-building” is more important than just about every other facet of marketing……

So why should I build a list?

1. your list is warm. You’ll never experience conversion rates like you will with your list. They know you, they like you, they’ll buy from you.
2. list-building is quite simple really, you’re not “selling” them anything (not necessarily) and (good) opt-in rates can range from 50 – 80% with targeted traffic.
3. multiple paydays. Yes, you can market to your list forever. That is very very powerful. Even on successful aff. campaigns you’re getting 1, maybe 2 or 3 nice commissions but a list provides income for a long time
4. brand development. Successfully branding yourself in a niche will increase your exposure to the community growing your audience. The more eyeballs you have on your content the more money you will make, simple.
5. JV Swaps. This is a truly powerful concept that I have not used yet but the idea is this: you have a list of 500, person B has a list of 500 and then you each mail out an offer for one another mutually growing each others list. Leveraging the power of your list and (possibly) exponential growth….. (more…)